Remember high school? Were you a person who wore what everyone else wore or did you stand apart?
I’ll bet you didn’t follow the crowd. That’s rarely the artist’s way.
Why do I bring this up? I only mention it because it turns out that creative people – those who are willing to go against the grain – should be great investors. Consider this: a financial company (Blackrock) sent out an email recently discussing the fact that many investors chase “negative returns.” Apparently, people try to guess where the market is headed; and Blackrock detailed just how horrible people are at guessing. In fact, it appears, when most people decide to turn right, the best decision was to turn left.
There’s Value in Turning Left
Everyone’s heard the mantra “buy low/sell high.” This even applies to your art, doesn’t it? Often I meet struggling artists who wonder “How come I’m not a sensation yet?” then they proceed to take the same steps as the herd.
It didn’t work in high school and it isn’t going to work now.
To truly get ahead, in your art and with your money, you need to turn left when everyone turns right. (more…)